Sports Business Daily : A group spearheaded by veteran media exec Michael Schreiber, Sinclair Broadcast Group and Access Holdings has acquired Outfront Media Sports, the collegiate multimedia rights holder for LSU, Maryland, Virginia and other schools.
Baltimore Business Journal: Schreiber, the founder, will become CEO of a new full-service sports marketing agency, Playfly Sports, and Outfront's college and high school rights holder business will be rebranded to Playfly Sports Properties.
Billboard Insider: OUTFRONT Media Inc. (OUT) announced today that it has completed the sale of its Sports Marketing operating segment to Playfly Sports (Playfly,LLC). The Sports Marketing operating segment is the marketing and multimedia rights holder for a variety of colleges, universities and other educational institutions across the United States.