A new Chester County sports-tech firm channels ads to 83% of U.S. fans

Jan 27, 2023

The Philadelphia Inquirer: Former Comcast executive Michael Schreiber has launched a sports-focused advertising firm that pulses out 230 billion advertising impressions a year.

Michael Schreiber calls his start-up firm the biggest sports network that “you’ve never heard of, and that’s OK.”

Almost two years ago, the former Comcast Corp. executive launched the sports-ad firm Playfly Sports LLC in Chester County that now reaches 83% of U.S. sports fans, pulsing 230 billion advertising impressions a year through 8,500 professional and college televised games, streaming platforms, digital banners, radio shows and newsletters.