Rewriting the Playbook: Inside Sports’ Commercial Reinvention with Chris Bevilacqua & Chris Marinak
Conference realignment. The transfer portal. A $20.5M-per-school revenue-sharing mandate that didn’t exist two years ago.
Streaming platforms spending north of $14B on rights. Sports is being rebuilt from the ground up and on this episode, Sam talks to two people whose careers have shaped many of the defining moments along the way. Chris Bevilacqua built the proof of concept that became every conference media network you know today.
Chris Marinak spent nearly two decades inside MLB, helping deliver innovations like the pitch clock and the ABS challenge system.
Now both at Playfly Sports, they discuss media rights, college sports, hyper-personalization, and what fans should expect over the next five years.