Inside one of the Fastest-Consolidating Sector in the Lower Middle Market
Fire and life safety is one of the hottest sectors in the lower middle market, with over 240 deals in 2025 alone, roughly 50 acquisitions a quarter, and a total addressable market now pegged at $35 to $40 billion. So why is capital piling in now, and how much runway is actually left?
In this episode of “Why We Like It”, Sam sits down with two people who see the sector from opposite sides of the table. Luke Webb, Managing Director, Business Services at Lincoln International, has advised on more than 100 transactions including the sale of Guardian Fire Services to Investcorp and Altus Fire and Life Safety to Apax. Scott Elkins, CEO of Zeus Fire and Security, is a second-generation entrepreneur who has completed 25 acquisitions, scaled to eight regional hubs and nearly 1,000 team members, and won EY’s 2025 Entrepreneur of the Year for Greater Philadelphia.
Together they unpack the investment thesis behind the consolidation wave, why we may only be in the “third or fourth inning,” what separates a business that commands a premium from one that doesn’t, and how Zeus’s “house of brands” model preserves decades-old local reputations while integrating everything on the back end. They also get into the technology shift reshaping the industry, from analog to AI, and from capturing events after they happen to preventing them before they do, plus where the whole space is headed over the next decade.
A look at both halves of a fast-moving market: the person advising on the deals, and the person building the platform from the inside.